5 Dirty Secrets of the Pet Food Industry

Maybe you've seen the commercials: dogs licking their chops, jumping and running with optimal health in the sunshine while "pure" ingredients dance across the screen. One commercial even shows a little dog saying, "I am not a vegetarian!"

This type of advertising is not based in updated science and misleads the millions of people who view it in order to convince them to purchase the company's product. Plus, we all know dogs are omnivores and not obligate carnviores and do not need any animal protein to thrive. (Read more here).  

And what's the best way to market towards protein-crazed Americans? Add more protein to their dog's food, too! (Americans get 2 X the amount of protein they need).  

What is really in these well-marketed pet food products we see on TV and in stores? The answer is disturbing and often masked by expensive marketing campaigns. 

1. Not So "Natural": Pet foods sold in stores and online can be labeled "natural," or "premium," but still contain meat from 4D animals (dead, dying, diseased, disabled) whose flesh is unfit for human consumption. Since the pet food industry is largely self-policing, there is not a current third party who regulates these standards. 

2. Ingredients from China: Despite dozens of deadly recalls, certain pet food companies continue to source and sell products with ingredients made in China where there are often poor food regulations and questionable practices regarding animal welfare. Make sure the food you purchase for your pet is genuinely labeled "USA made." 

3. Lefotver Waste: Unregulated commercially marketed dog foods can contain expired meats from grocery stores, rancid oils, road kill, the bodies of domestic cats and dogs that have been euthanized. Why? These ingredients are cheap alternatives to the "pure" ingredients they falsely depict on their packages and advertisments.  

4. This graphic undercover video from a meat-based dog food rendering plant in California.

5. Animal Testing: Many brands forcibly test their formula on animals, usually Beagle dogs. Certain brands have been documented force feeding these dogs and then cutting off the dogs flesh off to measure their fat and protein content. Dogs used in experiments are often killed when fresh victims are recruited (if they’re not killed from the tests). The companies claim these tests are necessary, when in reality, certain companies perform non-invasive, truly humane testing options on volunteered healthy animals. Find out which dog food companies do not test on animals here


What you can do...

Allow your pet to thrive on a healthy, well-balanced, environmentally conscious plant-based diet free of animal protein. V-dog's products are both sourced and manufactured in the USA, free of allergens like corn, soy, wheat, gluten and GMO's, and totally delicious. See what people are saying about v-dog on our website




questions? email us at: info@v-dog.com

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