Kentucky Fried Chicken just became the first national fast food restaurant to introduce plant-based chicken...and it sold out in less than 5 hours.
"Atlantans had the first taste of Beyond Fried Chicken as part of an exclusive, one restaurant test on August 27 at the Cobb Parkway KFC," says Beyond Meat. "Lucky customers could choose between nuggets, perfect for dipping, or boneless wings, tossed in their choice of three delicious mouthwatering sauces: Nashville Hot, Buffalo or Honey BBQ." In less than 5 hours, customers purchased the amount of Beyond Fried Chicken KFC would normally sell on average of popcorn chicken in a whole week.
Kevin Hochman, president and chief concept officer at KFC, says that Beyond Fried Chicken is so good that customers won't be able to tell it's plant-based. This is game-changing.
Read the full article here.
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Source: Beyond Meat
Featured image: Beyond Meat