Trends for milk consumption continue to shift heavily towards plant-based options. To the delight of vegans everywhere, one company called Elmhurst has completely changed its course by ditching dairy entirely.
Elmhurst Dairy went into business in the 1920s when dairy consumption was on the rise. They recently decided to cease their dairy operation due to overall decreased customer demand. The company had grown to be one of the largest dairy manufacturers on the East Coast over the past 90 years, but was unable to continue without ongoing losses.
"Pasteurized fluid milk has sort of gone out of style," says CEO Henry Schwartz. "There isn't much room for our kind of business."
Dairy consumption has indeed declined since its peak in the 1940s, especially in recent years. According to Andrew Novakovic of Cornell University, the average person consumed 240 lbs of milk in 2010, but only 120 lbs in 2015. This trend reflects increased consumer awareness of the treatment of cows, as well as concerns about saturated fat, cholesterol, and hormones present in dairy milk.
What's wrong with cow's milk?
Today's factory farming has turned cows into milk machines, leading to "production-related diseases" such as lameness and mastitis (udder infections). Cows are genetically manipulated and pumped full of hormones to produce unnaturally high milk yields. The finished milk product contains a large amount of pus produced by inflammatory cells, as well as a cocktail of hormones designed to feed a rapidly growing baby calf -- not exactly appropriate for human consumption.
A delicious solution
The declining demand for cow's milk has spurred an explosion of plant-based milk options, and Elmhurst is jumping on board. The company has ditched the word "Dairy" and will now produce a line of healthy plant-based milks under the name "Elmhurst." These new products (which include almond, hazelnut, cashew, and walnut milks) were debuted at the trade show Natural Foods Expo West this month.
Elmhurst's plant-based milks are fully vegan and contain minimal ingredients. We can't wait to try 'em out!
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Source: Rise of the Vegan