Raise Vegan, the parenting magazine for vegans, interviewed v-dog's Lindsay Rubin in their September 2018 issue to learn about how v-dog carries on its founder's mission while standing out from the pack.
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Lindsay oversees many aspects of the company including, but not limited to, ensuring that v-dog is on the best trajectory for growth, that their marketing aligns with their mission and values, and most importantly, that they stay true to their core beliefs.
Raise Vegan: What is v-dog and how did this amazing company come to be?
Lindsay Rubin: V-dog was started by our late founder, Dave Middlesworth, in 2005. With a passion for social justice and animal rights, Dave and his wife, Linda, set out to create a new product that the dog food industry desperately needed. He felt that the options on the market weren't quite what he wanted to feed their two rescue pitbulls, Pandy and Sparky, and they figured out a way to create a plant-based product that fell in line with their personal beliefs. Since the beginning, Dave's original vision of prioritizing nutrition for dogs and saving animals is still our number one goal.
RV: What makes v-dog stand out from other dog food options?
LR: We have been on a mission to provide healthy, delicious, entirely plant-based food for dogs. As a team of vegans and animal lovers, everything we create has animal welfare in mind. We never use animal products, and of course, no factory farming. The ingredients in our products are complete and well-balanced. Our vegan kibble is not only nourishing for dogs, but gentle on earth's resources, making our products better for pooch and planet. Our kibble is 24% protein, powered mainly by peas, which makes it not only great for all dogs, but excellent for sensitive and allergy-prone pups, too.
Lindsay shared with Raise Vegan that v-dog has also just expanded internationally under the name "v-planet," so keep an eye out for more amazing vegan-friendly products for your pups! You can find v-dog products on Amazon, Chewy.com, and v-dog.com.
"We like to keep it simple. If there's a food that my dogs love the taste of that provides all of the nutrients they need without killing other animals, I'm going to choose that option." - Lindsay Rubin
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V-dog is a vegan owned and operated family business in San Francisco that makes kibble and treats for your pooch. Not only does a plant-based diet save lives and minimize your pup's environmental impact, it also provides all the nutrition they need to thrive. (Plus, it tastes amazing...just ask these dogs!) Learn more about the benefits of a vegan diet below or email us at firstname.lastname@example.org.