We love Dogs of all sizes, shapes and scruffiness. Actually we love all animals, including cows, pigs and chickens - we don't discriminate. Our mission is one of compassion for all animals and for our great green planet. We are grateful for the opportunity to educate dog owners and spread our passion through our 100% animal-free and cruelty-free V-dog food. 

Our first commitment is to the health of Dogs and we've done our research - Dogs are truly omnivorous animals that will thrive on a high-protein nutritiously balanced plant-based formula. Our second commitment is to minimize our contribution to Global Depletion. With an estimated 80 million dogs in the USA alone, a vegan dog, like a vegan human, leaves a much smaller paw print on our environment for reasons outlined on our website & eco-friendly packaging.