This isn’t your granddog’s recipe

Our recipes are crafted from 100% plant-based ingredients and designed by canine nutrition experts. Both our Kind Kibble and Happy Harvest soft food are nutritionally complete, surpassing AAFCO standards. With v-dog, you're not just feeding your furry friend. You're adding years to their life!

Real ingredients, real thriving dogs

Explore our not-so-secret recipe

Complete plant protein

We use plant-based sources of protein to provide all the essential amino acids for healthy muscle, bone, and immune development, such as flaxseed and peas.

Immune protection

Carrots and sweet potatoes are packed with beta-carotene, a powerful antioxidant supporting immune function. Spinach is rich in lutein and iron, and blueberries are loaded with anthocyanin, combating inflammation. We use turmeric since it's a superstar herb with incredible antioxidant properties.


Our carefully selected peas and sweet potatoes are packed with energy to support your pup’s activity. Our recipes also contain oats, a whole grain source of energy and beta-glucans for sustained energy.

Vitamin C

Cranberries contain vitamin C, which helps capture free radicals that can damage DNA. Our formula also includes parsley, another ingredient rich in vitamin C and other antioxidants.


Dandelion greens support healthy digestion.

Bursting with health benefits — not fillers

Every v-dog product is packed with plant-based superfoods including peas, lentils, quinoa, and brown rice. We never use fillers like corn, soy, and wheat, or common allergens like meat and diary.

Experience the v-dog difference

Shinier coat

It's true — v-dog is the secret to a shiny and luxurious coat! All the dogs at the dog park will be jealous of your pup, guaranteed.

More energy

With this nutritious energy boost, your dog will be ready for playtime and your next adventure together.

Fewer allergic reactions

Our allergen-free recipes keep inflammation at bay, allowing your dog to enjoy meals without reactions or sensitivities.

Healthier digestion

Made with 100% plant-based ingredients, our formulas help improve with gut health, providing smoother digestion and fewer tummy troubles.

Improved appetite

Our recipes can support your pup's appetite with hearty ingredients that ensure they maintain a healthy weight and enjoy their meals!

Fresher breath

Now you can cuddle up with your pup without worrying about the usual dog breath when they go plant-based.

FAQs about ingredients & nutrition

What's in v-dog kind kibble?

V-dog kibble is made with yummy whole foods like peas, lentils, quinoa, and brown rice. We never use any corn, soy, wheat, fake stuff, or fillers. Our kibble was formulated by a team of veterinary nutritionists and canine nutrition experts. Packing 24% protein, v-dog kibble meets all AAFCO requirements for adult dogs. Here's a breakdown of our kibble ingredients: Dried Peas, Pea Protein, Brown Rice, Oatmeal, Potato Protein, Sorghum, Canola Oil (preserved with Mixed Tocopherols), Natural Flavor, Suncured Alfalfa Meal, Brewers Dried Yeast, Dicalcium Phosphate, Flaxseeds, Millet, Calcium Carbonate, Lentils, Peanut Hearts, Quinoa, Sunflower Chips, Salt, Marine Microalgae (source of DHA), Potassium Chloride, Dried Chicory Root Inulin, Choline Chloride, Taurine, Vitamins (Vitamin E Supplement, Vitamin A Supplement, Niacin Supplement, d-Calcium Pantothenate, Riboflavin Supplement, Vitamin D2 Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Dried Carrots, Minerals (Ferrous Sulfate, Zinc Sulfate, Copper Sulfate, Sodium Selenite, Manganese Sulfate, Calcium Iodate), DL-Methionine, Dried Parsley, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), preserved with Citric Acid, preserved with Mixed Tocopherols, Dried Celery, Dried Blueberries, Dried Cranberries, Dried Beets, Yucca Schidigera Extract, Dried Lettuce, L-Carnitine, Dried Watercress, Dried Spinach, Rosemary Extract.

Is v-dog kibble a complete diet for my dog?

Yes! V-dog kibble is formulated to meet or exceed all guidelines for adult dog nutrition per AAFCO standards, so you can feel confident that it will meet all your dog's nutritional needs.

What's in v-dog happy harvest?

Happy harvest is made with most of the same whole foods that we use to make our kibble but with more moisture and added nutrients for puppies. Just like in our kind kibble, we never use any corn, soy, wheat, fake stuff, or fillers. Formulated by veterinary nutritionists and canine nutrition experts, our plant-based soft and savory food meets all AAFCO requirements for adult dogs and puppies. Here's a breakdown of our wet food ingredients: Vegetable Broth, Pea Protein, Dried Ground Chickpeas, Sunflower Oil, Ground Brown Rice, Dried Carrots, Ground Flaxseed, Brewers Dried Yeast, Natural Flavor, Oatmeal, Dried Sweet Potatoes, Dried Peas, Dicalcium Phosphate, Agar-Agar, Calcium Carbonate, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydroiodide), Dried Spinach, Salt, Taurine, Marine Microalgae Oil, L-Threonine, Dried Cranberries, Dried Blueberries, Dried Turmeric, Dried Dandelion, DL-Methionine, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Vitamin A Supplement, Riboflavin Supplement, Vitamin D3 Supplement, d-Calcium Pantothenate, Biotin, Pyridoxine Hydrochloride, Thiamine Mononitrate, Vitamin B12 Supplement, Folic Acid), Choline Chloride, L-Carnitine, L-Trytophan. 100% plant-based.

Is v-dog happy harvest a complete diet for my dog?

Yes! Just like our kibble, happy harvest also meets or exceeds all AAFCO standards for adult dog nutrition, and additionally, our soft and savory food also meets or exceeds the AAFCO standards for puppy nutrition. Your dog can now maintain a plant-based diet from puppyhood to their senior years. (In fact, many have already used happy harvest to help senior dogs and smaller breeds that suffer from dental problems or missing teeth.)

Do I need to add anything to the v-dog kibble?

Nope! Our kibble and soft food are both fully supplemented with everything your dog needs to thrive, including 24% protein, L-carnitine, taurine, healthy fatty acids, and other whole foods, vitamins, and minerals.

I thought taurine and L-carnitine came from animal products. What gives?

Many think that these amino acids only come from animal products, but they actually have plant-based sources as well. We only use taurine and L-carnitine from 100% vegan sources.

How much v-dog kind kibble do I feed my dog daily?

Check out our feeding guidelines on our kibble pages. You can also use our handy serving size calculator on any of our kibble product pages. Here's a simple overview of your dog's weight and feeding guidelines:

Up to 10 lbs = 1 cup
10 to 20 lbs = 1 to 1.5 cups
20 to 30 lbs = 1.5 to 2 cups
30 to 40 lbs = 2 to 2.5 cups
40 to 60 lbs = 2.5 to 3.33 cups
60 to 80 lbs = 3.33 to 4.25 cups
80 to 100 lbs = 4.25 to 5+ cups

Tailored for modern dogs, not their ancestors

Make the switch today!